Who we are
Who we are
Who we are
Who we are
Who we are

Who we are

As a leader in its industry for more than 40 years, Novacel constantly focuses on expertise and innovation in order to provide its customers and partners with the most appropriate surface solutions to preserve the value of their materials worldwide.

Novacel is part of the Chargeurs group and belongs to its technology division. Offering a complete range of technical films, tapes, papers and machines, we can assist you throughout your industrial processes in all market segments. As partners for your success, our teams work on a daily basis alongside you to develop reliable, high-performance products with unequalled technology backed by personalized services. Adopting a strategy based on proactive responsibility, we are committed to following your social and environmental policies.

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+90 International key accounts

780 Men & women around the world

3,000 Grateful customers


Our ambition

Novacel sets out to act as your expert for responsible surface solutions and to value your materials.

To achieve this, our teams are constantly innovating and work with selected partners and suppliers who share our vision of the industry.

Where responsibility is concerned, we focus our efforts on both planet and people, pursuing the following goals:

  • to work together to reduce both our carbon emissions and our energy consumption;
  • to value the women and men who work with us. That is why we pay particular attention to the working conditions of our employees and to those of our partners. For example, we have implemented strong safety and ethics rules internally and developed products that are easy to unwind and remove.
Who we are - Philippe Denoix - CEO Novacel

Innovation, Efficiency, and Pride are the values that drive our daily work and guide our actions at Novacel, whatever the challenges we face.

Whether it's about technological advances or environmental preservation, we believe in a resolutely forward-looking approach where innovation is at the heart of our DNA.
Over the years, we have built solid surface solutions expertise based on our range of process and protective films, technical papers, adhesive tapes, and special machines.
Thanks to our teams' dedication and strategic partnerships, we are proud to offer a complete range of products and services, helping shape the future of the materials industry.

Novacel strives for excellence. Thanks to our rigorous approach and constant concern for operational efficiency, we can offer our customers reliable and high-performance solutions worldwide.

Pride is what brings us together and motivates us. Every employee contributes to our collective success. This diversity of talents and ideas is our strength.

We're proud of our heritage, achievements, and teams, and we're proud to be the global market leader!

Philippe Denoix - CEO Novacel

Where we are

With several manufacturing sites and a network of service centers, Novacel is present throughout the world.
Numerous commercial offices allow us to stay close to our customers as well as a certified distributors network.

Our locations around the world

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Novacel S.A.S

Novacel S.A.S

Manufacturing Site

Novacel's Headquarters

27 Rue Dr Emile Bataille 76250, Déville-lès-Rouen - France

Novacel Cranbury - USA

Novacel Cranbury - USA

Manufacturing Site

One Capital Drive 08512, Cranbury, New Jersey - United States

Novacel Spa - Novacel Tapes

Novacel Spa - Novacel Tapes

Manufacturing Site

S.P. Cellole-Piedimonte 81037, Sessa Aurunca CE (Area Produttiva II, Via Scalo Ferroviario, 154 (Novacel Tapes)) - Italy

Novacel Troy - USA

Novacel Troy - USA

Manufacturing Site

421 South Union Street Troy, Ohio 45373, - United States

OMMA S.r.l by Novacel

OMMA S.r.l by Novacel

Manufacturing Site

Omma is a Novacel's brand of Special Machines

Via Dell'Artigianato 13/11 I-20812, Limbiate (MB) - Italy

Walco - USA

Walco - USA

Manufacturing Site

Walco is a Novacel's brand for the Special Machines

United States

Walco France

Walco France

Manufacturing Site

Walco is a Novacel's brand for the Special Machines

France

Novacel Belgium

Novacel Belgium

Service Center

Generaal De Wittelaan 17D bus 36 2800, Mechelen (Walstraat 1 - 3300 Tiennen (Warehouse)) - Belgium

Novacel GmbH

Novacel GmbH

Service Center

Normandiestr. 3 50259, Pulheim - Germany

Novacel Iberica SAU

Novacel Iberica SAU

Service Center

Reixac, N°23, Del Mig St. , Montcada - Spain

Novacel Italia S.r.l.

Novacel Italia S.r.l.

Service Center

Via Machiavelli, 6/8 20025, Legnano (MI) - Italy

Novacel Mexico

Novacel Mexico

Service Center

PARQUE INDUSTRIAL ADHOC, Bodega B9, Avenida Sendero Divisorio #520, Colonia Hacienda de Anahuac 66422, San Nicolás de Los Garza - Nuevo León - Mexico

Novacel Palmer - USA

Novacel Palmer - USA

Service Center

21 Third Street 01069, Palmer MA - United States

Novacel Shanghai

Novacel Shanghai

Service Center

N°179 Jiugan Road, Sijing, Songjang district 201601, Shanghai - China

NOVACEL Australia and New Zealand

NOVACEL Australia and New Zealand

Commercial office

Australia

NOVACEL Austria

NOVACEL Austria

Commercial office

Austria

Novacel Czech Republic

Novacel Czech Republic

Commercial office

Czech Republic

Novacel Hungary

Novacel Hungary

Commercial office

Hungary

Novacel India

Novacel India

Commercial office

India

Novacel Indonesia

Novacel Indonesia

Commercial office

Indonesia

Novacel Poland

Novacel Poland

Commercial office

Poland

Novacel Romania

Novacel Romania

Commercial office

Romania

Novacel Russia

Novacel Russia

Commercial office

Russia

Novacel Slovakia

Novacel Slovakia

Commercial office

Slovakia

Novacel Turkey

Novacel Turkey

Commercial office

Turkey

Novacel UK (United Kingdom)

Novacel UK (United Kingdom)

Commercial office

Unit 7 Titan Court, Laporte Way LU4 8EF, Luton, Bedfordshire, - United Kingdom

Portugal

Portugal

Commercial office

Portugal

AZ TECH

AZ TECH

Distributor

Gold Distributor

Nová Ves 132 277 52, Nová Ves u Mělníka - Czech Republic

Lima adhésifs

Lima adhésifs

Distributor

Gold Distributor

16 Avenue Antoine de Saint-Exupéry 87270, Couzeix - France

POLYDECOUPE

POLYDECOUPE

Distributor

Gold Distributor

7 Allée 21 - Zone Inova 88150, THAON LES VOSGES - France

Our history

During 40 years of innovation, expertise, and achievement, Novacel has been able to renew itself to meet each new challenges: industrial, commercial, and environmental. 

Throughout this evolution, the company has grown and has been able to work with partners who have become collaborators. 

1982 - Creation of Novacel

Twenty-two years after the Pricel Group launched its "Films and Adhesive Tapes" activity, it joined forces with the Chargeurs Group (formerly Chargeurs Réunis). This collaboration gave birth to Novacel in 1982. In the following years, Novacel kept growing by opening subsidiaries in Germany, Italy, and Spain.

1995 - Acquisition of Boston Tapes (Italy)

In 1995, Boston Tapes, an Italian company specialized in high-performance technical tapes and paper, joined Novacel. The company obtains the ISO 9002 certification (quality certification) in the same year. From 1998 to today, Boston Tapes has devoted many resources to technological innovation and has made new investments to increase production capacity and product quality. 

Nowadays, Boston Tapes is called Novacel Spa. 

2000 - Acquisition of IVEX PACKAGING

Novacel acquired IVEX PACKAGING, a specialty coater of performance products, now named Novacel Performance Coatings. 
NPC is now globally known for our high expertise in specific product coating. 

2016 - Acquisition of Main Tape (USA)

This combination of two key participants in the processing and protective films market strengthened Novacel's presence in North America.

In 2022, Main Tape officially became Novacel Americas.

2019 - Inauguration of TSC1

The launch of the TECHNO SMART COATING (TSC1) line is an achievement for Novacel. It highlights the company's ambition to deploy innovative technologies.

The TSC1 line is a real turning point for Novacel; it consolidates the respect of the industrial 4.0 standards and the company's projection towards a "zero emissions" objective.

2022 - New brand strategy for Novacel

The company, which used to comprise Novacel, Boston Tapes Commercial, Main Tape and Novacel Performance Coatings gather all its brands under just one: Novacel. 

Strong of a new strategy, a new logo and a new signature, Novacel reaffirms its goal to provide expertise, commitment & responsibility for people and planet.